WADA unveils its refreshed brand
5,286 views 3 years ago
In early 2022, WADA launched a refreshed brand positioning that calls on all of us to Raise the Game to deliver on our global collaborative mission for doping-free sport. The positioning is reinforced by a new visual identity. We created a modernized logo that depicts a more open, engaging and impactful brand. It honors legacy elements such as a square representing the rules and customs of the game and the equal sign that evokes fairness with a human touch. Green is our color, the playing field our home. We have expanded our palette and design to reflect the various fields of play. To capture our dedication to equal chances for all, the ‘equal’ sign inspires our visual approach. Add to this diverse, authentic imagery and an approachable, contemporary typeface, and what you have is a coherent, modern and human brand that says...WADA is determined to raise the game for athletes worldwide.
WADA Talks is a dynamic new video interview series that engages leading figures from the athlete community, sport movement and government, as well as other stakeholders involved in the clean sport movement.

WADA Talks

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WADA Talks with Sir Craig Reedie

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WADA Talks with Kirsty Coventry

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WADA Talks with Francis Dodoo

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WADA Talks with Francesco Ricci Bitti

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WADA Talks with David Howman

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